5 Minutes to Better Branding

Whether you own a business, freelance, or want to stand out from the crowd for personal reasons, THIS is the book for you!
Containing dozens of the best works from the syndicated newspaper column Ask Mr. Marketing, this collection consistently delivers solid nuts & bolts advice that can be used immediately, with wisdom, wit, and a user-friendly tone.

Highlights include:Clear-cut insights into both traditional and novel communications tools.
Bite-sized opportunities to expand your messaging results from a mind that's been described as "So creative, he doesn't acknowledge 'the box' exists."
Filled with dozens of easy-to-use marketing tools perfect for business, personal, and nonprofit applications, 5 Minutes to Better Branding consistently delivers easily digestible marketing wisdom and food for thought sure to spur additional discussion at the end of each chapter.
Brought to you by the author of Removing the Mystery from Marketing and Streetwise Internet Business Plan, every story in this collection is guaranteed to clear the cobwebs and get you thinking differently.