A People's Guide to Business: Nine Rules for Success

Start and grow your successful business your wayUnlike any other small business guide out there, A People's Guide to Business contains 26 years of institutional wisdom and best practices that you can use no matter what field or type of business you are in. Offering rules like "respect the math," "no more accidents," and "believe in yourself," Biel takes a problem-solving approach to the actual issues small business owners face, like how to earn more than you spend and how and when to bring on a staff person (and how to manage them when you do). Biel translates and simplifies dozens of "essential" business books into one slim, jargon-free volume! Determine if you are suited for business, establish your niche, think like a small company, ensure your viability, build the thing, get to scale, understand your leverage, align the carrot and the stick, do management well, handle service and sales, solve the most common problems, evaluate your progress, and so much more.