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Advances in National Brand and Private Label Marketing

- Fourth International Conference, 2017

Bag om Advances in National Brand and Private Label Marketing

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319597003
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 23. juni 2017
  • Udgave:
  • 12017
  • Vægt:
  • 349 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 17. januar 2025

Beskrivelse af Advances in National Brand and Private Label Marketing

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.

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