Agents Of Change: Rethinking Insurance Agency Marketing

In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business.> Praise For Agents Of Change... "Agents Of Change has been a blueprint for taking what we've done in the community to another level - maximizing the benefit for everyone. My customers love that they can get involved! Our referrals have more than doubled and account for 65% of our business. A very interesting part of the book examines the true impact of retention and what can be done to improve it . . . Our retention is consistently 2.5 to 3% higher than the state average. This alone justifies nearly any time or money commitment required to implement these activities."Cheryl Bowker, Bowker Insurance Group "My insurance agency implemented everything detailed in Agents Of Change, and my numbers now confirm without a doubt, that they really do work. Just 6-months later, we're now writing 33% more business and doing it with less staff. In addition, I eliminated $6,500/month in expenses that I previously spent buying internet leads."Brandon Vanderbeck, Vanderbeck Agency "When I first started reading Agents Of Change I thought, "Is this book actually about me and my agency issues?" But, of course, it's just that we insurance agency owners have all had the same problems at some point. The ideas contained within the engaging storyline have proven to cement my agency's reputation with customers, vendors, and prospects as being different than any other they've worked with previously. Thanks to the fellow agent and marketing geniuses at AMM for sharing these unique strategies!"Robert Varich, Pinnacle One Insurance "Not very long ago, I was trying to tackle countless different initiatives within our insurance agency and lacked a clear vision for how to implement it all. I then read Agents of Change and a light bulb went off in my head. The results? We've exceeded prior production every month by an average of 61%. Even better, we've done it with 56% fewer sales people! I now give a copy of the book to all job candidates. They need to understand our agency's tools for success and get on board!" Shannon Stiles, Bill Mull Agencies "A must-read for any insurance agent looking for a way to consistently get better results. It can easily serve as a roadmap on how to run your agency and how to systematically overcome the hurdles every agency faces. Thanks for the insights John, Jay, Natalia and your Agency Marketing Machine team. I know you work tirelessly to help agents, including me, exceed all of our goals!"Kevin Mlynarek, Mlynarek Insurance Agencies "Agents Of Change opened my eyes to ways we can use our passion for helping others in our community to significantly benefit the agency. Making a difference now happens to be our entire growth strategy, because it works!"Lisa Jusino, Jusino Insurance Services