Name: Brand Storytelling
Price: 419.95 DKK
Availability: InStock
Author: Keith A. Quesenberry
ISBN: 9781538176382

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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

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Sprog:
Engelsk

ISBN:
9781538176382

Forlag:
Rowman & Littlefield Publishers

Indbinding:
Paperback

Sideantal:
322

Udgivet:
6. februar 2023

Størrelse:
178x18x254 mm.

Vægt:
608 g.

419,95 kr. + Fragt
~~419,95 kr.~~

Leveringstid: 2-3 uger

Forventet levering: 21. december 2024

Forlænget returret til d. 31. januar 2025

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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

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