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Branding in Governance and Public Management

af Jasper (Erasmus University Rotterdam Eshuis

indgår i Routledge Critical Studies in Public Management serien

Branding in Governance and Public Management af Jasper (Erasmus University Rotterdam Eshuis
Bag om Branding in Governance and Public Management

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415817912
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 13. november 2012
  • Størrelse:
  • 230x152x15 mm.
  • Vægt:
  • 276 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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