Name: Consumer Ethnocentrism, Country of Origin and Marketing
Price: 1597.95 DKK
Availability: InStock
Author: Pawel Bryla
ISBN: 9781032269009

Consumer Ethnocentrism, Country of Origin and Marketing af Pawel Bryla

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Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

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Sprog:
Engelsk

ISBN:
9781032269009

Forlag:
Taylor & Francis Ltd (Sales)

Indbinding:
Hardback

Sideantal:
336

Udgivet:
6. oktober 2022

Størrelse:
156x21x234 mm.

Vægt:
676 g.

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Leveringstid: 2-3 uger

Forventet levering: 11. december 2024

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Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

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