Markedets billigste bøger
Levering: 1 - 2 hverdage

Consumer Ethnocentrism, Country of Origin and Marketing

Bag om Consumer Ethnocentrism, Country of Origin and Marketing

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032269009
  • Indbinding:
  • Hardback
  • Sideantal:
  • 336
  • Udgivet:
  • 6. oktober 2022
  • Størrelse:
  • 156x21x234 mm.
  • Vægt:
  • 676 g.
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 23. januar 2025

Beskrivelse af Consumer Ethnocentrism, Country of Origin and Marketing

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

Brugerbedømmelser af Consumer Ethnocentrism, Country of Origin and Marketing



Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.