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Consumers in Context

- The BPM Research Program

Bag om Consumers in Context

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138962958
  • Indbinding:
  • Paperback
  • Sideantal:
  • 552
  • Udgivet:
  • 30. april 2017
  • Størrelse:
  • 138x216x0 mm.
  • Vægt:
  • 453 g.
  • BLACK WEEK
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Leveringstid: 2-4 uger
Forventet levering: 18. december 2024

Beskrivelse af Consumers in Context

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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