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Ethnic Marketing

- Theory, Practice and Entrepreneurship

Bag om Ethnic Marketing

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367732172
  • Indbinding:
  • Paperback
  • Sideantal:
  • 374
  • Udgivet:
  • 18. december 2020
  • Størrelse:
  • 228x153x32 mm.
  • Vægt:
  • 556 g.
  • BLACK NOVEMBER
Leveringstid: 2-3 uger
Forventet levering: 26. november 2024

Beskrivelse af Ethnic Marketing

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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