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Ethnic Marketing

- Theory, Practice and Entrepreneurship

Bag om Ethnic Marketing

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138210608
  • Indbinding:
  • Hardback
  • Sideantal:
  • 374
  • Udgivet:
  • 13. december 2018
  • Størrelse:
  • 235x161x22 mm.
  • Vægt:
  • 648 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 17. januar 2025

Beskrivelse af Ethnic Marketing

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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