International Operations. A Combination of Business Modelling and Operations Management

Seminar paper from the year 2018 in the subject Business economics - Supply, Production, Logistics, grade: 2,0, International School of Management, Campus Munich (International Management), course: Business Planning & International Operations, language: English, abstract: The following term paper provides a theoretical, as well as practical approach to assess Alphäs complexities occurring in the supply chain. Therefore, in the first part theoretical models are used to solve issues concerning sourcing and supply chain management. Later in the term paper the theoretical adjustments and improvements are combined with a linear programming approach, to create a more practical approach.
Alpha is an internationally operating company and so is their supply chain. The firm contains of two manufacturing locations, one in Germany and one in India. The German plant mainly manufactures products for Europe, the Middle East and Africa (EMEA). Simultaneously, Alphäs Indian production location serves the Asian market. In order to get a tighter connection to their customers and achieve higher margins, Alpha recently dismissed all their intermediate dealers. This strategical adjustment provides them with the opportunity to bring their company closer to the customer and to achieve a deeper insight about their behaviors and needs, by simultaneously accomplishing some financial benefits.