Interviewing Users

In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation and how to make sense of uncovered data. Then Steve takes the process even further showing the methods and details behind asking questions from the words themselves to the interviewers actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh and for good measure he throws in information about Research Operations. Publisher's website.