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Strategic Luxury Management

- Value Creation and Creativity for Competitive Advantage

Bag om Strategic Luxury Management

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367858346
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 23. november 2021
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 644 g.
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Leveringstid: 2-3 uger
Forventet levering: 22. januar 2025

Beskrivelse af Strategic Luxury Management

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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