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Strategies In Emerging Markets

- - A Casebook on Danish Multinational Corporations in China and India

af Torben Pedersen, Michael Wendelboe Hansen, Peter Wad, Marcus Møller Larsen
Strategies In Emerging Markets af Torben Pedersen
Bag om Strategies In Emerging Markets

The authors present seven case studies of large Danish investments in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants. The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788763099431
  • Beskyttelse:
  • DRM
  • Udgivet:
  • 1. september 2010
  • BLACK WEEK
Leveringstid: Straks på e-mail

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The authors present seven case studies of large Danish investments in India and China.
The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.
The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.

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