Udvidet returret til d. 31. januar 2025

The Psychology of Marketing

Bag om The Psychology of Marketing

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032838243
  • Indbinding:
  • Paperback
  • Sideantal:
  • 412
  • Udgivet:
  • 24. juni 2024
  • Størrelse:
  • 174x246x0 mm.
  • Vægt:
  • 612 g.
  • BLACK WEEK
Leveringstid: 2-4 uger
Forventet levering: 18. december 2024

Beskrivelse af The Psychology of Marketing

Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr

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