The Restaurant Marketing Mindset: A Comprehensive Guide to Establishing Your Restaurant's Brand, from Concept to Launch and Beyond

Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.With more than twenty years of operational experience--plus an MBA in food marketing--Klose has the authority, experience, and track record needed to speak confidently on the subject. Each lesson stacks one on top of the other, giving the reader a step-by-step plan to attract more diners, retain those diners, and spark word of mouth with the oneswho matter most.This book is for any chef, owner, or operator who's ever felt overwhelmed when it comes to marketing their restaurant.Each chapter is filled with powerful insights to help you build a more profitable (and sustainable) business.