The success and the popularity of instant noodle (ramyun) in South Korea

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University of New South Wales, Sydney, language: English, abstract: Noodles have been a major food in the Asian diet and re-invented as instant noodles in 1958 in Japan. Korea is as a major instant noodle consuming country, and Ramyun (Korean instant noodle) has been Korean¿s favourite food since its birth in 1963. Ramyun has achieved remarkable success in domestic markets and made an incredible debut in the global food market. This study is to explore the popularity of Ramyun in Korea. Korean¿s infatuation with their instant noodle may not only be due to technological advancement but also socio-cultural influence.

In this context, ppali ppali (hurry hurry) culture, Korean culinary culture and contemporary consumption behaviour will be examined in order to investigate the popularity of Ramyun in Korea. Attention is also given to the history, marketing and government policy of Ramyun in Korea in order to understand the socio-economic background of Ramyun in Korea. Furthermore, the range of Ramyun in Korea will be explained to explore the present development of the Ramyun range and trend in Korea according to the increasing demand of Ramyun.