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Value Chain Marketing

- A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Bag om Value Chain Marketing

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319113753
  • Indbinding:
  • Hardback
  • Sideantal:
  • 259
  • Udgivet:
  • 27. december 2014
  • Udgave:
  • 2015
  • Størrelse:
  • 235x155x18 mm.
  • Vægt:
  • 5443 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

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