Udvidet returret til d. 31. januar 2025

Value Chain Marketing

- A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Bag om Value Chain Marketing

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319384788
  • Indbinding:
  • Paperback
  • Sideantal:
  • 259
  • Udgivet:
  • 24. september 2016
  • Udgave:
  • 12015
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 4277 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Value Chain Marketing

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

Brugerbedømmelser af Value Chain Marketing



Find lignende bøger
Bogen Value Chain Marketing findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.