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Vertical Cooperative Advertising in Supply Chain Management

- A Game-Theoretic Analysis

Bag om Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319116259
  • Indbinding:
  • Hardback
  • Sideantal:
  • 149
  • Udgivet:
  • 6. december 2014
  • Udgave:
  • 2015
  • Størrelse:
  • 235x155x11 mm.
  • Vægt:
  • 3849 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising.

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