Udvidet returret til d. 31. januar 2025

Vertical Cooperative Advertising in Supply Chain Management

- A Game-Theoretic Analysis

Bag om Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319384429
  • Indbinding:
  • Paperback
  • Sideantal:
  • 149
  • Udgivet:
  • 3. august 2016
  • Udgave:
  • 12015
  • Størrelse:
  • 235x155x9 mm.
  • Vægt:
  • 2701 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising.

Brugerbedømmelser af Vertical Cooperative Advertising in Supply Chain Management



Find lignende bøger
Bogen Vertical Cooperative Advertising in Supply Chain Management findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.