Udvidet returret til d. 31. januar 2025

Analysis of potential disruptors in the DIY business

Bag om Analysis of potential disruptors in the DIY business

Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,2, Cologne Business School Köln, language: English, abstract: The do-it-yourself (DIY) industry is in a state of upheaval. More and more classic DIY store sales are migrating to online retailers. The large DIY store operators are being hit by the strong competition from Amazon & Co. At the same time, new market platforms such as ManoMano are entering the market with a specialized range of products. Obi and the other DIY store companies are resisting the "Amazonisation" and trying to keep up. Therefore alternative concepts are needed, which should be the result of this paper.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783346232311
  • Indbinding:
  • Paperback
  • Sideantal:
  • 24
  • Udgivet:
  • 28. oktober 2020
  • Udgave:
  • 20001
  • Størrelse:
  • 148x3x210 mm.
  • Vægt:
  • 51 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Analysis of potential disruptors in the DIY business

Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,2, Cologne Business School Köln, language: English, abstract: The do-it-yourself (DIY) industry is in a state of upheaval. More and more classic DIY store sales are migrating to online retailers. The large DIY store operators are being hit by the strong competition from Amazon & Co. At the same time, new market platforms such as ManoMano are entering the market with a specialized range of products. Obi and the other DIY store companies are resisting the "Amazonisation" and trying to keep up. Therefore alternative concepts are needed, which should be the result of this
paper.

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