Customer Relationship Imprinting: The Six Elements That Ensure Exceptional Service Without Exception

"While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation--until now. [This book] reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You'll not only strengthen customer bonds--you'll create an amazing internal employee culture"--Publisher marketing.