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Driving Consumer Engagement in Social Media

Bag om Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and¿provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9780367646226
  • Indbinding:
  • Paperback
  • Sideantal:
  • 182
  • Udgivet:
  • 1. August 2022
  • Størrelse:
  • 234x15x155 mm.
  • Vægt:
  • 314 g.
Leveringstid: 2-3 uger
Forventet levering: 17. Oktober 2024

Beskrivelse af Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and¿provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

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