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Ethnic Hospitality Marketing

Bag om Ethnic Hospitality Marketing

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032126722
  • Indbinding:
  • Hardback
  • Sideantal:
  • 186
  • Udgivet:
  • 17. Marts 2023
  • Størrelse:
  • 156x13x234 mm.
  • Vægt:
  • 463 g.
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Leveringstid: 2-3 uger
Forventet levering: 17. Oktober 2024

Beskrivelse af Ethnic Hospitality Marketing

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

Brugerbedømmelser af Ethnic Hospitality Marketing



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