Nine of Mine

In Nine of Mine, Bjarne Steen Jensen shares a number of the models that have brought him value and utility in his work as an executive in companies such as Gillette, Colgate, Carlsberg and Unilever.
Nine of Mine gives the students, managers and employees insight into how a managing director perceives a company's business overall, and how it is broken down.
There are nine models, which all appear simple and practical, spiced up with the author's own experience and supported by examples from business. In addition, the models are tested one by one, using fictitious examples.