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Bag om Online Place Branding

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367695798
  • Indbinding:
  • Paperback
  • Sideantal:
  • 204
  • Udgivet:
  • 30. Juni 2022
  • Størrelse:
  • 156x11x234 mm.
  • Vægt:
  • 290 g.
Leveringstid: 2-3 uger
Forventet levering: 23. Oktober 2024

Beskrivelse af Online Place Branding

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

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