Strategic Relationship Marketing af Mogens Bjerre Bog, Paperback

Strategic Relationship Marketing

af ,
(Udvid)

Encompasses strategical as well as operational points of view and gives an overview of strategic relationship marketing and the theoretical rationals and paradigms. This book introduces the concept of relationship networks and discusses how to deal with the influence of relationship.


  • Sprog:
  • Engelsk
  • ISBN:
  • 9783540018704
  • Indbinding:
  • Paperback
  • Sideantal:
  • 371
  • Udgivet:
  • 17. November 2003

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