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Crm Systems in Industrial Companies

Bag om Crm Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349463176
  • Indbinding:
  • Paperback
  • Sideantal:
  • 249
  • Udgivet:
  • 28. marts 2014
  • Udgave:
  • 2014
  • Størrelse:
  • 140x14x216 mm.
  • Vægt:
  • 308 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 5. december 2024

Beskrivelse af Crm Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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