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European Consumers in the Digital Era

af Malgorzata Bartosik-Purgat

indgår i Routledge Studies in Marketing serien

European Consumers in the Digital Era af Malgorzata Bartosik-Purgat
Bag om European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032204611
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 18. oktober 2022
  • Størrelse:
  • 156x14x234 mm.
  • Vægt:
  • 481 g.
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 23. januar 2025

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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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