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European Consumers in the Digital Era

Bag om European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032204611
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 18. oktober 2022
  • Størrelse:
  • 156x14x234 mm.
  • Vægt:
  • 481 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 11. december 2024

Beskrivelse af European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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